Starting out of his mother’s kitchen, Paul Moore began making chilli sauce with his brother and started selling it at his local farmer’s markets and food festivals around the country. It was in 2014 when Paul took over that he decided to go full-time with the business. Success soon followed when Rebel Chilli won Gold for their Red Chilli at the Blas na hÉireann Irish Food Awards.

Paul began supplying independent food stores initially before getting listed Supervalu and Dunnes Stores. Exports to Dubai began on Paul’s 24^th birthday, and the first sales to the UK followed soon after. A working partnership with Chopped began in 2017 when Rebel Chilli’s most popular product, the Red Sweet Chilli, became available in all their growing number of outlets around the country.